The Travel Network Group has introduced its latest nationwide marketing campaign, Your Guide to the World, which aims to help members drive both immediate and future bookings.
Campaign assets include window posters, social media graphics and a “personalised” promotional video, all of which have been designed to help members connect with their customers across multiple channels.
In a bid to boost the campaign’s reach and exposure, it has been integrated into the latest distribution of the group’s customer-facing ‘Where Next’ magazine.
Ross East, the group’s marketing director, said: “With Your Guide to the World, we’re not just promoting destinations – we’re building excitement, planting ideas and helping our members connect emotionally with their customers.
“We have crafted this campaign to inspire every kind of traveller, whether they’re looking for an impromptu escape or planning their dream holiday for years ahead. It’s all about helping our members convert inspiration into bookings.”
Earlier this month, more than 50,000 copies of the Where Next magazine were delivered to supermarkets across the UK.
